Over the past several months articles written by Drug Plastics were published in three leading cannabis industry journals. These articles focus on common defects that occur in plastic packaging. These articles help the cannabis industry understand how common problems with plastic packaging can lower profitability, increase risk, and damage brands.
We make the case that the product packaging you use is essential to building and maintaining your brand, even if your cannabis business is a start-up in its infancy, or established with a loyal customer following. Selecting the right packaging manufacture is key. Product packaging is the first thing seen by a consumer and the way it appears creates that critical first impression. While the primary function is to contain, protect, and market your products, your packaging is a reflection of your company in the eyes of the customer. In many ways, the package is the product.
Understanding how to identify potential packaging problems before you incur long-term expenses is in your company’s best interest. Declining customer confidence and lost sales due to packaging problems can be avoided.
Read the full articles from Drug Plastics:
Marijuana Venture – https://www.marijuanaventure.com/common-issues-with-plastic-packaging/