Whether your product is a prescription drug, over the counter medicine, nutritional supplement or recreational cannabis, the color of your plastic packaging is a critical component. Color affects your brand, and it can also affect the stability and user-friendliness of your product. Not all plastic bottle manufacturing companies can help you select the best color options for bottles and closures, and it starts with understanding what is important for your company and your product. Here are five color options that are frequently requested, and important questions to ask to arrive at the best decision for your packaging.
5 Frequently Requested Color Options for Bottles and Closures
Does your product need protection from light?
If yes, consider our blackout option for bottles. We offer a dual layer plastic system on select HDPE bottles that uses a deep black pigment for the interior layer. The pigment reduces the amount of light getting inside the bottle and adds an extra layer of protection for your product. The exterior layer of the bottle can be any color you choose.
Do you want customers to see how much liquid remains in the package while it is in use?
If your product is not chemically compatible with clear PET, you may want to consider our window stripe option for HDPE bottles. The window stripe is a thin line of natural translucent HDPE that runs down the side of the bottle, allowing the liquid inside to be visible. Unlike PET, this option allows you to make the remainder of the bottle in the color of your choice. Embossed graduations can be added next to the stripe making it easier for consumers to measure what remains inside.
Is protecting the environment a top corporate priority, or are your customers demanding sustainable solutions?
Avoid adding color to your product packaging for more environmentally-friendly packaging options. To make a colored bottle, pigment is added to plastic resin which increases carbon emissions – this includes any color – even white. Plastic bottle manufacturing companies that can produce your packaging in natural transparent PET plastic resin or natural translucent HDPE plastic resin gives you the best sustainable color options for bottles and closures.
Is colored product packaging important to your brand? Do you want to reduce costs and save time?
At Drug Plastics, using our Fast-Track Colors is the quickest and most cost-effective way to create colored plastic bottles and closures. These colors have been tested by our production team and we know they will run well in our manufacturing processes without any additional costs or delays. Our Fast-Track Colors can be used in HDPE bottles, PET bottles, and Polypropylene closures. Some plastic bottle manufacturing companies may not offer a cost-effective solution with the same testing we provide.
Is selecting a specific color for your product packaging extremely important to your brand?
If you want an exact color and accuracy is critical, we can create a custom bottle or closure in a specific PMS number. No need to compromise and accept alternative colors that do not reflect your brand. While not all plastic bottle manufacturing companies offer PMS matching for plastic bottles and closures, at Drug Plastics we’ll get the exact color pigment you need and test it to make sure it runs well with the plastic resin in our molds.
We’re here to help!
At Drug Plastics, we want our customers to have options when it comes to packaging for their products. Learn more about the variety of color options available. No matter which option you choose, no matter what is important to your brand, we can help. Our team of experts will help you design the right bottle and closure for your product. Ready to get started? Contact Us or call 610-367-5000 to speak with someone immediately.