Over the past several months articles written by Drug Plastics have been published in three leading cannabis industry journals. These articles focused on common defects seen in plastic packaging. The goal of the these articles was to help the cannabis industry understand how common problems with plastic packaging can lower profitability, increase risk, and damage brands.
These articles make the case that whether your cannabis business is a start-up in its infancy or established with a loyal customer following, the product packaging you use is essential to building and maintaining your brand. Selecting the right packaging manufacture is key. The packaging is the first thing seen by a potential customer and the way it appears creates that critical first impression. While the primary function is to contain, protect, and market your products, your packaging is a reflection of your company in the eyes of the customer. In many ways, the package is the product.
It is in your company’s best interest to understand how to identify potential packaging problems before the long-term expenses pile up. Declining customer confidence and lost sales due to packaging problems can be avoided.
Read the full articles from Drug Plastics:
Marijuana Venture – https://www.marijuanaventure.com/common-issues-with-plastic-packaging/